In this session, we will learn how to create a patient persona and how to use this information for hearing instrument specialists to drive more effective marketing and improve the patient experience. Patient personas allow your organization to develop marketing campaigns that produce better results while saving your company money AND valuable time that could otherwise be spent on delighting existing patients.

Learning Objectives 

1. Define a patient persona.
2. Define how to create patient persona.
3. Define key strategies for using patient persona to develop more effective marketing campaigns.

About the Speaker

Michele Ahlman is Founder & CEO of Clear Digital Media, an Austin-based privately held content development & digital signage software company that provides high-quality video content to hearing healthcare providers’ waiting rooms. With vision, passion, and commitment, this women-owned, family business creatively, stylishly, and economically transforms healthcare waiting rooms into a powerful patient engagement tool. As CEO and company cheerleader, Michele’s goal is to give people a great waiting room experience that gives patients an opportunity to learn about their health, their clinic, and the latest healthcare trends. She believes that being informed is an essential part of an enjoyable life, and is dedicated to delivering it in the most ingenious ways.