Course Description:

This webinar will focus on the importance of physician referrals to developing sustainable practice growth.  From grassroots educational marketing concepts to research-based content and medical model methodologies, participants will discover systematic ways to achieve these vital goals.  Special emphasis will be placed on the uniquely important role hearing aid dispensers should play, with whole person care and interdisciplinary collaboration essential.  For those who aim to "Outsmart Don't Outspend"™ competition, this conversation will be the right fit.

Learning Objectives:

1. Understand the importance of the Medical Model in nurturing physician referrals
2. Recognize valuable opportunities to align educational content with national health observances
3. Discover how to apply systematic methods to increase community awareness about hearing loss-related comorbidities

Speaker: Bruce Essman, Founder & Owner, High Definition Impressions (HDI)

Speaker Bio: Bruce Essman is the Founder & Owner of High Definition Impressions (HDI) a grassroots educational marketing specialist genuinely dedicated to helping progressive practices “Outsmart, not Outspend” competition from the start and for years to come. After 15+ of listening closely to hearing aid dispensers, HDI co-created an industry leading collection of proprietary programs and designs with “hands on helpful” support. Consistent practice growth is the focus of HDI’s concepts, content and consultations. From branding to practice brochures, friends and family or “Did You Know?” medical referral programs, e-newsletters and digital marketing, HDI’s omni-channel touch points keeps the patient centered mission in sight and in mind.