This presentation will focus on a variety of methods to increase your possibility of obtaining a referral. Attendees will learn when to ask, how to ask, and how to ensure a positive result when seeking business referrals. In addition, there will be several strategies offered that can be used by various members of the dispensing office. Finally, the attendees will participate in an exercise to help identify referral opportunities in their local market.

Learning Outcomes:
During this presentation, participants will:

• Understand when and how to ask for referrals;
• Identify strategies to ensure a positive result from the referral source;
• Identify referral sources and isolate the best opportunity to utilize them;
• Discover strategies for obtaining referrals for every member of their organization; and
• Determine how to leverage referrals in their local market.

Speaker: Ken LaFerle, Director of Educational Services—Beltone Electronics